Let’s face it: there are still some B2B marketers out there who focus their lead nurturing on helping the business, rather than the client. In other words, they design cadences aiming to speed up sales, rather than effectively building a long-term relationship.
Nurturing leads and providing value over a longer sales cycle, which can last up to a year or more in some B2B industries, presents a formidable challenge to organizations looking to build lasting relationships that will generate long-term revenue and word-of-mouth referrals.
This definitive guide explores how to implement a sophisticated lead nurturing strategy in only five steps and also features an actionable playbook to guide the entire B2B sales cycle and lead process.