In the first month, you’ll want to focus on crafting your cadences and scripts for the entire sales cycle. This includes cadences via email and social media (such as LinkedIn).
In regards to scripts, write your messages for at least the first, second, and third touch. You can add more later as you get to know their buying committee and its challenges.
Your scripts should cater to social messaging and voicemail. If you are going to cold call, create a separate script and cadence just for that, as the messaging must be crisp to resonate on the phone. While creating a script is important, practice improvisation and objection handling. Your call should strike the balance between hitting the marks and sounding natural.
In this step, you should also decide which steps in your cadences may be automated and which you will complete manually depending on triggers uncovered with your nurturing strategies and the research you’ve performed to date. Manual cadences can be more effective, yet require more time on your end for personalisation, so choose wisely.
After all this preparation, it is time to launch your cadences and test your scripts with your prospects.