From Bigfoot Catcher to Director
of Strategic Accounts:
My B2B Marketing Journey By Jeff Cleasby

Summary

#1 Finding your ICP (Bigfoot?)

#2 The B2B journey: Progressing from lead to demand generation, and finally RevOps

#3 Trial Balloons: Finding a home for your product

#4 Targeting accounts amid the Great Resignation: How to maintain lists up-to-date?

“I hope you find your Bigfoot.”

Jeff Cleasby

Outlook 2023:
New Realities in Marketing
Insights from INFUSE demand experts to empower
your growth in 2023 and beyond
Read the full report now