Demand generation is the process of guiding prospects along their buyer’s journey with a brand and its offers, from completely unaware to becoming a qualified lead, and finally, a client.
Lead nurturing refers to a long-term marketing strategy that seeks to foster trust and relationships with prospects to present a brand as a potential solution provider. This is done via the delivery of valuable content and resources across the buyer’s journey and beyond.
Lead follow up refers to the systematic process of contacting prospective buyers who have demonstrated an interest in a brand and its solutions but are not yet ready to complete a purchase.
Demand generation (also known as demand gen) is the process of guiding prospects along their buyer’s journey with a brand and its offerings, from completely unaware to becoming a qualified lead, and finally, a client.
The key to higher lead conversion lies in identifying leads that align with your business and your ideal client profile (ICP), who are a good fit for your solutions, and can then be nurtured and converted into clients.
Content marketing is a key tactic for the success of demand generation and B2B digital marketing strategies, particularly due to its potential to support continuous optimization of the buyer's journey. Content plays a major part in driving interest for a brand across different marketing...
The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.