How to Use Surveys to Gather Actionable Insights

Summary
Summary

marketing survey

1. Utilize responsive design and support for mobile to drive engagement

2. Boost the efficiency of your social listening strategies

3. Adjust content cadences based on survey responses

4. Analyze survey responses as input to curate content and establish thought leadership

5. Employ surveys to fill in dark funnel lead tracking gaps

6. Gain opted-in data while meeting data security requirements

7. Leverage survey results to support brand awareness campaigns

Key Takeaways

Surveys are an age-old research technique that has been perfectly adapted to online mediums by marketers. They provide insight directly from your audience on their interests, challenges, and pain points, providing guidelines for marketing strategies, including content marketing campaigns.

Surveys can also be utilized to uncover information on untracked leads and to understand a segment of your audience that would otherwise remain in the dark.

Recent trends, however, propose points of attention when designing surveys, such as data privacy issues and support for different platforms to improve the user experience. Demand generation partners are not only able to offer the needed care for your campaign's design, but also to ensure your company will benefit the most from survey results.

Our INFUSE Demand Strategists are readily available to help not only plan and conduct surveys fueled by custom, audience-specific questions, but also to craft demand programs that achieve your intended outcomes.

REACH OUR TEAM AT [email protected] TO BUILD HIGH-PERFORMANCE CAMPAIGNS THAT DRIVE DEMAND AND BRAND AWARENESS AT SCALE.

Outlook 2023:
New Realities in Marketing
Insights from INFUSE demand experts to empower
your growth in 2023 and beyond
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