Surveys and interviews have always been an integral part of research for marketing. Usage of internet-based surveys has risen steadily over the last years (Pew Research Center), especially due to their low cost and ability to transcend the capabilities of common surveys, e.g., by incorporating video or audio snippets, as well as enabling more truthful answers due to the lowered self-consciousness threshold attained by the absence of an interviewer (International Journal of Market Research).
In the marketing scenario, surveys are typically used within a B2C scope to gather feedback on products and services. However, they can be leveraged in B2B as well, to generate insights into your audience’s challenges and pain points, unveiling their expectations regarding a possible solution-provider and offering guidelines for your company to better adapt its services to the demand, as well as inputs for designing content marketing strategies, among other marketing possibilities.
This article presents seven savvy ways you can conduct surveys to boost your company’s demand marketing strategies and drive results, keeping up with industry trends and acquiring relevant data from your target audience.