At the core of the differences between both strategies, is their focus. Omnichannel is centered on delivering a client-centric, unified experience across many channels that establishes relationships with prospects.
On the other hand, multichannel marketing focuses purely on relaying messaging across the maximum number of channels possible, with the aim of increasing engagement.
As both marketing channel approaches have their own benefits and drawbacks, the debate between which is the most effective is unlikely to end.
Therefore, the deciding factor of a decision between the two strategies should be the goals and objectives that you are trying to reach with your marketing. This combined with budget, technological, and time limitations will likely influence your final decision.
This article has explored the differences between multichannel marketing and cross channel marketing. While both strategies implement multiple marketing channels at the same time, they are not related. In short, multichannel marketing is the implementation of multiple channels aimed at separate audiences, while cross channel marketing integrates channels with one another to deliver a smoother buyer experience.