At the end of 2021, our team published predictions for B2B Marketing in 2022. These predictions were later revisited in Q2 to account for new developments, such as the impact of the war in Ukraine and updates on cyber resilience. However, not all of our predictions came to pass.
Predictions are prone to error, and we proudly own our mistakes—that is why we are firm believers in the value of analyzing why we missed the mark, to empower our way forward.
Below we present our 2022 forecasts, including what happened and what only came to fruition partially, along with my commentary on why some of our predictions were not fully realized.