Alexander
Kesler
Founder & CEO
INFUSEmedia

Introduction

Identifying qualified leads is a constant obstacle for B2B marketers. According to Chief Marketer, 48% of marketers say that the biggest challenge when generating new leads is finding those that are ready to purchase. When working with hundreds of leads at a time, knowing which ones are more valuable to your business will allow your teams to work more efficiently. Traditional lead scoring is effective when marketers can accurately score incoming leads. However, this can often be a labor-intensive and inefficient process.

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Related Insights

Inc. magazine ranked INFUSEmedia #1337 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.
The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses.