Identifying qualified leads is a constant obstacle for B2B marketers. According to Chief Marketer, 48% of marketers say that the biggest challenge when generating new leads is finding those that are ready to purchase. When working with hundreds of leads at a time, knowing which ones are more valuable to your business will allow your teams to work more efficiently. That’s where predictive lead scoring comes into play. Traditional lead scoring is effective when marketers can accurately score incoming leads. However, this can often be a labor-intensive and inefficient process.
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