InsightsWebinar

The Only Earned Media Strategy You Need

23:47

Earned Media Strategy

In her role as Marketing Director, Erin Balsa has helped The Predictive Index land earned media coverage on websites such as The New York Times, Entrepreneur, and Forbes. In this webinar, she talks with INFUSE’s John Lynch about the value of earned media and the exact steps you can take to unlock the value within your brand and messaging.

Complete the form above to view the full webinar and learn:

How to classify earned media, owned media, and paid media
Why earned media is important
KPIs for an earned media campaign
Secondary benefits to earned media
The building blocks for creating an earned media strategy

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