Many marketing and sales leaders are unaware of the hidden costs and negative impact that bad leads can have on revenue, brand, and trust. In this special webinar, INFUSEmedia CEO Alexander Kesler looks at the surprising ways that bad data can impact your bottom line, while also sharing the direct cost that a bad lead risks for your business.
If you’re trying to determine the quality of your own leads, INFUSEmedia is also sharing access to the Lead Quality Grader. This free tool offers a simple and secure way to determine the accuracy and value your current lead data.
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