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Although written content is one of the most effective ways to promote your B2B company, video has established itself as a viable option for B2B marketers. Ever since viral videos became the norm for B2C brands, B2B businesses have taken notice and begun to utilize the full potential of this engaging tactic.

Video has caught up with blogs and infographics and is often the primary form of media used in content strategy.

This development comes as no surprise—the power of visual storytelling has long been a strength of content marketing. In fact, 90 percent of the information people receive daily is visual.

We are better equipped for processing visual information quickly, as our brains perceive it 60,000 times faster than text. So, it’s only logical that video is not only the preferred content format for personal consumption but also for educational and professional use as well.

While video content is easier to process, it’s also more emotionally engaging than other content formats. This adds to the reasons why B2B marketers prefer the use of video in their content marketing tactics.

Video is an effective content marketing strategy. However, to make the most of video marketing, your B2B company must be prepared to take on the challenges that come with it. How do you get your audience to click play? Let’s look at the top 10 best practices for successful B2B video marketing.

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