Description

Channel marketing has reached a key movement. In this webinar, The Marketing Bee’s Sophy Gray and INFUSEmedia’s David Verwey analyze the state of play for channel marketing and discuss why stakeholders are becoming dissatisfied with conventional approaches. This blueprint for success highlights the value of a coordinated campaign-wide lead generation and nurture strategy.

Here they share:

  • Concerns and priorities for vendors, resellers, and end customers
  • The importance of goal alignment
  • The value of a coordinated lead generation strategy
  • Audience segmentation
  • Content strategy and alignment

Related Insights

For the fifth time, INFUSEmedia appears
on the Inc. 5000 list, ranking #1359.
The list represents a unique look at the most
successful companies within the American
economy’s most dynamic segment—its
independent small businesses.