Channel marketing has reached a key movement. In this webinar, The Marketing Bee’s Sophy Gray and INFUSEmedia’s David Verwey analyze the state of play for channel marketing and discuss why stakeholders are becoming dissatisfied with conventional approaches. This blueprint for success highlights the value of a coordinated campaign-wide lead generation and nurture strategy.

Here they share:

  • Concerns and priorities for vendors, resellers, and end customers
  • The importance of goal alignment
  • The value of a coordinated lead generation strategy
  • Audience segmentation
  • Content strategy and alignment

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