Description

Channel marketing has reached a key movement. In this webinar, The Marketing Bee’s Sophy Gray and INFUSEmedia’s David Verwey analyze the state of play for channel marketing and discuss why stakeholders are becoming dissatisfied with conventional approaches. This blueprint for success highlights the value of a coordinated campaign-wide lead generation and nurture strategy.

Here they share:

  • Concerns and priorities for vendors, resellers, and end customers
  • The importance of goal alignment
  • The value of a coordinated lead generation strategy
  • Audience segmentation
  • Content strategy and alignment

Related Insights

Whitepaper

10 Best Practices for Stellar Content Ideas

Read More

Content is at the heart of B2B marketing and its popularity has grown at a breakneck pace in recent years—with good reason. This powerful tactic requires only a third of a traditional marketing budget while tripling the number of leads. Across the globe, B2B marketers employ…
Whitepaper

10 Best Practices for Writing Effective Whitepaper Titles

Read More

It's all in the name! As cliché as it sounds, a title can make or break the success of your marketing asset, no matter how strong the writing itself is. Writing a headline that attracts and captures people’s attention is crucial. And as long as you deliver on what you promise..
Press

B2B Leads to Companies Affected by COVID-19—Delivered

Read More

INFUSEmedia is offering 10,000 B2B leads to100 companies affected by COVID-19. It's our way to help the struggling economy and generate thousands of new relationships.
Whitepaper

How Machine Learning Can Help Improve Conversion Rate Optimization

Read More

From self-driving cars to product suggestions, machine-learning is becoming more prevalent in every industry—and digital marketing is no exception. B2B marketers have accepted that manually collecting and analyzing enough audience usage data to inform conversion efforts requires...
Article

5 Ways to Know Your Leads Are Ready for SDRs

Read More

Only 25% of B2B leads are ready to be advanced to sales, proving that too many marketers hand off top-of-funnel leads before they’ve been nurtured down toward the bottom of the funnel.

Whitepaper

6 Expert Tips to Beat Your Competition at Trade Shows

Read More

Trade shows offer an irreplaceable opportunity to promote your brand and connect with your target audience. Although the value of trade shows is indisputable, most marketers still find it challenging to use them in a way that delivers proven ROI. To take advantage of events...