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10 Top of Funnel Lead Nurturing Best Practices to Boost Your Sales
Lead nurturing is integral to growing and improving the success of any marketing and sales strategy. An effective lead nurturing strategy combines the best of both marketing and communication efforts to build and maintain a solid relationship with prospects.
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6 Steps to Targeting a B2B buying group
As B2B marketing continues to evolve and align with elements of the B2C user experience, one aspect still clearly distinguishes the two. Contrary to the individualistic nature of B2C purchases, the B2B buying process often involves an entire buying group, rather than a single team member.
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10 Simple Ways to Optimize Your Website For Lead Generation
This article outlines various techniques for optimizing websites for lead generation. Keyword research, content optimization, and content marketing are all important aspects of website optimization that can be leveraged to optimize websites for lead generation.
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B2B Expert Roundup: Top RevOps Trends to Watch in 2022
As the strategies and trends for generating revenue in B2B marketing continue to evolve, so must the structure of organizations hoping to stay ahead of the competition. One way for businesses to adapt to rapid changes in the B2B industry is to develop and adopt a RevOps model.
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What Are Great Channel Marketing Strategies?
Developing a channel marketing strategy that suits your brand, objectives, and target audience is a challenging task. As the B2B user experience continues to evolve, so must channel marketing.
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Find Your Sales Flow: How to Boost Productivity
If your LinkedIn feed is anything like mine, it’s probably transformed over time to become host to an overwhelming amount of sales narratives, tips, tricks, and hacks for maximizing productivity and sales....
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Email Marketing Automation: How to Boost Your Email Marketing
Successfully creating, implementing, and managing an email marketing campaign can be an arduous task. However, email automation tools and software can facilitate this process as they present marketers with opportunities to streamline and optimize campaigns in a way that can save a lot...
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Omnichannel Marketing Vs Multichannel Marketing: What is the Difference?
In B2B and B2C marketing, marketers have a myriad of different marketing channels at their disposal to reach out to and interact with potential clients. Many strategies implement more than one channel at the same time, such as omnichannel marketing and multichannel marketing.
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Kill the sales funnel: Why you should rethink this marketing method
The sales funnel (a.k.a. purchase funnel) is a method that envisions leads learning little by little about their problems and how your brand can help solve them, gaining knowledge until they decide to buy a product.
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B2B Expert Roundup: Demand Marketing KPIs
Which Demand Marketing KPIs Are Most Impactful for Your Business and Why?
Tracking and evaluating the progress of campaigns past and present is integral to the success of any marketing strategy. Without the right data, making adjustments and evolving how businesses conduct their marketing is impossible.
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Account Generation: Set up a Campaign that Converts in 6 Steps
Within a B2B organization, both the marketing and sales teams are defined by their core responsibilities. B2B marketers are focused on building brand awareness, managing the buyer experience, and generating demand. Sales teams, on the other hand, work to generate revenue by...
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How to Generate Qualified Leads in 2022
As marketing and sales strategies continue to evolve with changing trends, so must a company’s lead generation and qualification process. With the ever-changing minutia of lead generation campaigns in mind, this article will explore various tactics, including how to generate leads in...
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Definitive Guide to B2B Email Marketing
B2B lead generation email marketing is the process of sending email campaigns to businesses, and the decision makers or professionals within that could become beneficial connections. With the right strategy and content, B2B email marketing can be a powerful outbound marketing tool.
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10 Sales and Marketing Alignment Best Practices
Within a B2B organization, both the marketing and sales teams are defined by their core responsibilities. B2B marketers are focused on building brand awareness, managing the buyer experience, and generating demand. Sales teams, on the other hand, work to generate revenue by...