In 2020, corporate gifting seemed so meaningless. With so many people around the world still in dire need of assistance, we decided to do something different for the holiday season.

While the world has had to adjust to new means of operating in 2020, so has B2B content marketing. From the production of content through to its distribution, the market has adapted its processes so that businesses can continue to function and thrive. Here is what lies ahead in 2021.

While many forecasts for 2021 draw on the technology-driven changes that became the bedrock of any business activity in 2020, I see the coming year in marketing as being defined by the advancement of a longstanding trend...

To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies.

2020 has been a year of habit-forming, and with the rise in mobile adoption, it seems as though for many people, their phone has become their primary work device.