Between the market downturn, the proliferation of AI content, and consumers’ desire to conduct their own research for solutions, the competitive landscape is more intense than ever. And effective demand generation is crucial to business success.
Between the market downturn, the proliferation of AI content, and consumers’ desire to conduct their own research for solutions, the competitive landscape is more intense than ever. And effective demand generation is crucial to business success.
The recent effects of the recession including banking failures, mass layoffs, budget cuts and rapidly changing market conditions have impacted multiple industries, with tech and financial services being the most affected.
The ever-changing nature of the buyer’s journey makes it necessary for marketers to regularly review their practices and devise new strategies to better attend to their audience’s demands and preferences.
Creating content marketing that leverages its full potential to drive impactful outcomes requires a rich pool of data-driven insights, as well as a well-structured demand generation and branding strategy. However, establishing this strategy is often challenging to implement and maintain
The relationship funnel is a model that guides both sales and marketing processes as well as strategies for building strong, long-lasting relationships that contribute to client loyalty. These factors result in a greater client lifetime value (CLTV) and Return of Investment (ROI) from camp
Focusing on bottom of funnel (BOFU) leads is an intuitive choice for many marketing and sales teams and it is not difficult to see why. After all, to be categorized as BOFU, these leads will have been assessed based on their interest in a solution, the number of touchpoints with sales team
At the end of 2021, our team published predictions for B2B Marketing in 2022. These predictions were later revisited in Q2 to account for new developments, such as the impact of the war in Ukraine and updates on cyber resilience. However, not all of our predictions came to pass.
INFUSEmedia ranks #118 in its second consecutive year on the Inc. 5000 Regionals Southeast list. This makes it the sixth time overall that INFUSE is included in the prestigious list of fastest-growing companies, including four placements in the nationwide Inc. 5000
In the information-driven environment of the B2B sector, where businesses have endless amounts of data at their fingertips, it is a necessity for marketers to grasp the opportunity of using this data to hone their focus and reduce costs by qualifying their leads.
Watch CEO of Purechannels, Glenn Robertson’s testimonial for more detail on the demand performance delivered by INFUSE teams.
Buyer personas are a core component of any marketing strategy. The increasing emphasis on personalization in marketing campaigns contributes to raising their importance even further, given their role in custom-tailoring strategies to specific target audiences.
Reaching the HR leaders your business needs can be difficult, particularly with HR departments under mounting pressure to recruit and retain talent as-is. Therefore, evaluating the purchase of an international recruitment service often gets pushed further down the to-do list...