Bright.md partners with INFUSEmedia for Precision Targeting
of Healthcare Leads

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The B2B Marketer’s Guide to Intent-Driven
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Whitepaper

Effective Lead Nurturing in 8 Easy Steps

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From email marketing to social listening, targeted content, and timely follow-ups – the main goal of lead nurturing is to guide your leads down the sales funnel and into conversion. Yet lead nurturing has plenty of additional perks that often get overlooked...
Case Study

Bright.md Partners With INFUSEmedia to Target Healthcare Leads

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Bright.md sought to generate quality leads within the healthcare industry. INFUSEmedia’s Two-Touch process enabled Bright.md to engage with key decision makers in management, executive, and leadership roles.
Case Study

INFUSEmedia Fuels Centrica Business Solutions With Validated Leads

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Centrica Business Solutions serves more than 2,000 customers across 34 countries, providing end-to-end energy solutions for multiple industries. In 2018, Centrica Business Solutions partnered with INFUSEmedia to fill its sales pipeline with...
Case Study

INFUSEmedia Fuels Unifi’s Marketing Funnel With 100% Validated Leads

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Unifi, an ambitious startup that offers a robust suite of self-service data discovery and preparation tools for business analysts, was on a quest to ramp up its lead generation program. After growing increasingly frustrated with prior lead gen agencies that provided subpar...
Article

Recession Marketing: Emerge in a Strong Position to Sell

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Recessions can sow chaos and panic, sometimes compelling companies to act in ways that are counterproductive to their long-term success. Whether it’s steep cuts to marketing budgets or a business-as-usual approach, companies that fail to deftly adapt to the new landscape, risk...
Whitepaper

Amplifying Account Based Marketing

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Account Based Marketing is frequently recognized as a high-ROI marketing strategy. However, the true challenge with ABM is not implementing it, (you’re probably already doing it to some degree) but expanding your capabilities to the point where you use it effectively on a larger scale....
Whitepaper

Marketing Automation for B2B

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One of the most paradoxical facts about automation is that it humanizes marketing, as it allows practitioners to segment and initiate a conversation with those who are most likely to become customers. That is the reason why so many marketers have found it to be extremely beneficial....
Whitepaper

5 Ways Machine Learning Can Help Improve Conversion Rate Optimization

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From self-driving cars to product suggestions, machine-learning is becoming more prevalent in every industry—and digital marketing is no exception. B2B marketers have accepted that manually collecting and analyzing enough audience usage data to inform conversion efforts requires...
Whitepaper

10 Best Practices for Stellar Content Ideas

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Content is at the heart of B2B marketing and its popularity has grown at a breakneck pace in recent years—with good reason. This powerful tactic requires only a third of a traditional marketing budget while tripling the number of leads. Across the globe, B2B marketers employ…
Article

Taking Personalized Content to the Next Level

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Personalization dramatically improves the user experience, creates an authentic connection, and increases conversion rates. Here are some of the most notable applications that we believe should be part of a marketer's arsenal.
Press Release

10,000 B2B Leads to 100 Companies Affected by COVID-19—Delivered

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INFUSEmedia is offering 10,000 B2B leads to100 companies affected by COVID-19. It's our way to help the struggling economy and generate thousands of new relationships.
Whitepaper

How to Use Storytelling in Content Marketing

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With the gradual change happening in B2B marketing, companies are also embracing the effective methods of storytelling that are already widely used in B2C.

Article

5 Ways to Know Your Leads Are Ready for SDRs

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Only 25% of B2B leads are ready to be advanced to sales, proving that too many marketers hand off top-of-funnel leads before they’ve been nurtured down toward the bottom of the funnel.