Guide
The Challenges of Demand Generation in 2023: 4 Methods to Drive Growth
Between the market downturn, the proliferation of AI content, and consumers’ desire to conduct their own research for solutions, the competitive landscape is more intense than ever. And effective demand generation is crucial to business success.
Guide
Hitting the bullseye designing demand generation programs to meet business targets
Between the market downturn, the proliferation of AI content, and consumers’ desire to conduct their own research for solutions, the competitive landscape is more intense than ever. And effective demand generation is crucial to business success.
Article
INFUSE and MOI Global Reflect on the 2023 State of The B2B Market
The recent effects of the recession including banking failures, mass layoffs, budget cuts and rapidly changing market conditions have impacted multiple industries, with tech and financial services being the most affected.
Guide
MOFU to BOFU Guide: How to Get Leads to the Bottom of Funnel
The ever-changing nature of the buyer’s journey makes it necessary for marketers to regularly review their practices and devise new strategies to better attend to their audience’s demands and preferences.
Article
How to Develop High-Impact Content for Demand Generation
Creating content marketing that leverages its full potential to drive impactful outcomes requires a rich pool of data-driven insights, as well as a well-structured demand generation and branding strategy. However, establishing this strategy is often challenging to implement and maintain
Article
Why the Relationship Funnel Matters: a 4-Step Playbook for Generating Multiple Leads per Account
The relationship funnel is a model that guides both sales and marketing processes as well as strategies for building strong, long-lasting relationships that contribute to client loyalty. These factors result in a greater client lifetime value (CLTV) and Return of Investment (ROI) from camp
Article
The Dangers of Only Focusing on Bottom of Funnel Leads
Focusing on bottom of funnel (BOFU) leads is an intuitive choice for many marketing and sales teams and it is not difficult to see why. After all, to be categorized as BOFU, these leads will have been assessed based on their interest in a solution, the number of touchpoints with sales team
Article
Outlook 2022 What we got right (and what we got wrong)
At the end of 2021, our team published predictions for B2B Marketing in 2022. These predictions were later revisited in Q2 to account for new developments, such as the impact of the war in Ukraine and updates on cyber resilience. However, not all of our predictions came to pass.
Press
INFUSEmedia Ranks No.118 on the 2023 Inc. 5000 Regionals Southeast List
INFUSEmedia ranks #118 in its second consecutive year on the Inc. 5000 Regionals Southeast list. This makes it the sixth time overall that INFUSE is included in the prestigious list of fastest-growing companies, including four placements in the nationwide Inc. 5000
Article
MQAs vs MQLs: How to Identify the Best Leads for ABX
In the information-driven environment of the B2B sector, where businesses have endless amounts of data at their fingertips, it is a necessity for marketers to grasp the opportunity of using this data to hone their focus and reduce costs by qualifying their leads.
Video Testimonial
How INFUSE Helped Purechannels Reach Growth Goals with Critically Acclaimed Campaigns
Watch CEO of Purechannels, Glenn Robertson’s testimonial for more detail on the demand performance delivered by INFUSE teams.
Article
Definitive Guide to B2B Buyer Personas
Buyer personas are a core component of any marketing strategy. The increasing emphasis on personalization in marketing campaigns contributes to raising their importance even further, given their role in custom-tailoring strategies to specific target audiences.
Article
4 Successful Tactics to Drive Brand Activation for Global Employment Platforms in 2023
Reaching the HR leaders your business needs can be difficult, particularly with HR departments under mounting pressure to recruit and retain talent as-is. Therefore, evaluating the purchase of an international recruitment service often gets pushed further down the to-do list...
