Article
How to Win More Market Share
These days it is often not enough to just be good at what you do. To survive in the new normal, businesses are becoming more data savvy to ensure they engage with the right customer, on the right channel, at the right time. The consumer journey, together with client account data and...
Article
Content Syndication: Finding The Best Networks and Strategy For You and Your Company
Put simply, content syndication helps your content go further. Through the publishing of assets on third party platforms to reach larger audiences, content syndication has become a fundamental strategy for growth marketing which can be adapted to meet the evolving needs of both business...
Press
INFUSEmedia Launches Free Service for Businesses Impacted by the Pandemic
INFUSEmedia, a premier demand generation company, is supporting small and medium-sized businesses around the world by offering its proprietary lead generation service at no cost. Qualifying businesses will receive 100 leads plus a corresponding marketing support....
Guide
Definitive Guide to Account Based Marketing
Account based marketing (ABM), first coined by ITSMA in 2004, is a marketing approach designed for a specific account or group of accounts. Unlike traditional marketing it targets a potential client or company, rather than an audience, and thus conversion rates are higher due to the...
Guide
Definitive Guide To B2B Demand Generation
Lead generation is an array of tactics to fill your pipeline with leads. For most marketers, and CEOs, it is the primary objective. Some even consider it the only goal of marketing. A core component of any marketing strategy, lead generation needs to be planned to bring about the best...
Article
Five Intent-Based Marketing Myths: Hype vs Reality
Leveraging a solid understanding of leads, what they need, the problems they are facing, and the solutions they are looking for is arguably the basis for any kind of successful endeavor in the B2B marketplace. Intent-based marketing, combining organic (free) and paid for website research..
Press
INFUSEmedia Ranks No. 1337 on the 2021 Inc. 5000
NEW YORK, August 17, 2021 – Inc. magazine today revealed that INFUSEmedia is No. 1337 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American...
Press
INFUSEmedia Receives Bronze B2 Award from the Association of National Advertisers
INFUSEmedia receives a Bronze B2 Award from the Association of National Advertisers (ANA) in the Demand Generation category. As one of the oldest US trade associations, ANA has promoted networking and celebrates innovation in the ad industry since its inception. Additionally, for over....
Article
Audience or Contextual Targeting: Which is Best for B2B Marketers?
Before launching a marketing campaign, B2B companies have a choice of targeting an audience, based on data, or a context, based on platforms related to your brand. Audience-based marketing uses insights from behavioral data to drive and optimize campaigns, while contextual marketing.....
Article
How to Move Leads Down the Sales Funnel Quickly
Despite the pandemic and the global economic downturn, B2B companies still consider lead generation a priority. According to a HubSpot report, 78% of marketers will maintain or increase their demand generation budget in 2021 and into 2022. But with teams under more pressure than...
Whitepaper
4 Demand Generation Strategies You Need to Implement
When working norms undergo such massive transformation as they did during a pandemic year, so do the ways that individuals consume information, communicate with their peers, and make decisions. Change has been rapid, and it may also be permanent. Only one in five B2B buyers are hoping.....
Article
10 Mistakes to Stop Making in Your Lead Follow-Up
How leads are handled is vital to ensuring not just continuous revenue and the long-term success of a company, but also the harmonious working of sales and marketing teams! A crucial step in the sales cycle, to get the best from lead follow-up efforts requires businesses to think...
Inc. magazine ranked INFUSEmedia #1337
on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.
The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses.