Health
5 Biggest Challenges for Healthcare Providers in 2024
For years, healthcare providers in the U.S. have faced a similar and constant set of challenges. However, due to increasing concerns for sustainability in the industry, the pressure to overcome these issues has reached a critical level, leading the sector to concentrate resources on develo
INFUSE Health
Health
5 Biggest Challenges for Healthcare Payers in 2024
The 2024 ransomware attack against UnitedHealth Group’s Change Healthcare was deemed the most significant and consequential cyberattack on the U.S. healthcare system in American history (AHA, 2024).
INFUSE Health
Health
5 Biggest Challenges for Life Sciences in 2024: How to Overcome Them with Innovative Technologies
Organizations in the life sciences sector faced many difficulties in 2023: a drop-off in fundraising, low market valuation, higher costs for capital expenditures, unstable supply chains, ongoing federal negotiations over drug prices, pharmaceutical shortages, and costs eroding profitabilit
INFUSE Health
Article
5 Steps to Establishing a Compelling Omnichannel Presence
Omnichannel marketing is an approach to marketing channel strategies that focuses on providing a seamless and consistent experience across all channels and touchpoints, both online and offline.
Article
6 Lead Nurturing Strategies for Reaching Beyond the Inbox
Lead nurturing is a key component of modern B2B marketing strategies, not only for educating leads on a company's solutions and guiding them toward a purchase but also for contributing to forming strong, long-lasting relationships.
Outlook
Outlook 2023 What We Got Right (and What We Got Wrong)
Demand generation is the process of guiding prospects along their buyer’s journey with a brand and its offers, from completely unaware to becoming a qualified lead, and finally, a client.
Outlook 2024
Article
Leveraging SEO to Boost Conversions
Businesses looking for long-term, sustainable growth should be aware of the importance of SEO (search engine optimization) and CRO (conversion rate optimization) techniques.
Article
Why Demand Generation Generates Better ROI than Lead Lists
Demand generation is the process of guiding prospects along their buyer’s journey with a brand and its offers, from completely unaware to becoming a qualified lead, and finally, a client.
Guide
Definitive Guide to B2B Lead Nurturing
Lead nurturing refers to a long-term marketing strategy that seeks to foster trust and relationships with prospects to present a brand as a potential solution provider. This is done via the delivery of valuable content and resources across the buyer’s journey and beyond.
Guide
10 Mistakes to Stop Making in Your Lead Follow Up
Lead follow up refers to the systematic process of contacting prospective buyers who have demonstrated an interest in a brand and its solutions but are not yet ready to complete a purchase.
Article
What is Demand Generation? Demand Gen Vs Lead Gen
Demand generation (also known as demand gen) is the process of guiding prospects along their buyer’s journey with a brand and its offerings, from completely unaware to becoming a qualified lead, and finally, a client.
Article
The Benefits of Lead Enrichment For Enhancing Lead Conversions
The key to higher lead conversion lies in identifying leads that align with your business and your ideal client profile (ICP), who are a good fit for your solutions, and can then be nurtured and converted into clients.
Guide
Demand Marketer’s Guide to Repurposing Content for Each Funnel Stage
Content marketing is a key tactic for the success of demand generation and B2B digital marketing strategies, particularly due to its potential to support continuous optimization of the buyer's journey. Content plays a major part in driving interest for a brand across different marketing...
Outlook
Anchor Your GTM Success with RevOps: An Approach for Driving Revenue Across Your Organization
The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.
Outlook 2024
Outlook
How to Tackle Buyer Scrutiny with Demand
2024 is set to be a year of optimistically mild expectations. Buyers are likely to remain scrutinous yet obligated to purchase solutions that deliver ROI and enable better tech stack integration and alignment between teams.
Outlook 2024
