Whitepaper
4 Demand Generation Strategies You Need to Implement
When working norms undergo such massive transformation as they did during a pandemic year, so do the ways that individuals consume information, communicate with their peers, and make decisions. Change has been rapid, and it may also be permanent. Only one in five B2B buyers are hoping.....
Article
10 Mistakes to Stop Making in Your Lead Follow-Up
How leads are handled is vital to ensuring not just continuous revenue and the long-term success of a company, but also the harmonious working of sales and marketing teams! A crucial step in the sales cycle, to get the best from lead follow-up efforts requires businesses to think...
Article
The Lead Nurturing Playbook: What Content Works for Each Step of The Sales Funnel
Contrary to what most people believe, lead nurturing is a complex, non-linear process. A CMO Survey by Gartner has revealed that 90% of buyers don’t progress through the sales funnel in a linear way, but instead redo tasks in loops. A lead nurture strategy cannot be straightforward then...
Whitepaper
The CMO Guide to Modern Content Syndication
Content syndication can help showcase your business to a larger audience than relying on websites or social media channels. Companies that are gaining a following and ranking up the search engine result pages (SERP) create much‑needed traffic by syndicating content with other publishers...
Case Study
INFUSEmedia Meets MOI Global’s Demanding HQL Quotas
MOI Global is a digital B2B agency with offices in London, Singapore, New York, Dubai, Munich, and Sydney. The company has gained a foothold within the industry and in 2019 MOI Global was awarded B2B Agency of the Year, Gold at the B2B Marketing Awards, and Gold at the Independent.....
Article
How to Use B2B Buyer Intent Data for ABM
Buyer intent data tells your business when a lead is considering your products or services as a solution. By collecting data from multiple sources, such as company websites, social media pages, and search engines, marketers can develop more persuasive campaigns to really hit home with...
Article Press
INFUSEmedia Wins B2B Marketing Elevation Award 2021
INFUSEmedia is honored to be a recipient of a silver B2B Marketing Elevation award in the best customer engagement initiative category.
Article Press
INFUSEmedia Wins 2021 Vega Digital Awards
After a thorough deliberation in the judging process, the 2021 Vega Digital Awards had its curtain call when they announced the list of winners.
Article
Psychographics Is Essential To Understanding B2B Buyers
Psychographics plays a vital role in marketing to B2B buyers, as it goes beyond classifying individuals based on general demographic data such as age or gender. Psychographics recognizes the importance of emotion in buying decisions.
Article Press
American Business Awards Recognize INFUSEmedia
INFUSEmedia was named the winner of a Bronze Stevie® Award in the Marketing Campaign of the Year category by American Business Awards®.