Article
Thank you for joining our #BeYourBestSelf week of charity giving
We are eternally grateful to our clients, partners, and team members for their support, friendships, creativity, and ingenuity. 2021 was a pivotal growth year for INFUSEmedia and you were essential for that success.
Article
Outlook 2022: What’s Next in B2B Marketing?
As the ever-evolving B2B landscape continues to present unique challenges for B2B marketers, change also means new possibilities and opportunities. It is only natural to question how the B2B market will continue to shift in 2022, and which strategies will be the most effective for managing
Case Study
How to Create a B2B Sales Funnel: 10 Case Studies
Sales funnels are essential for lead generation, and brand websites should be built considering the stages prospects go through until they are primed to buy.
Whitepaper
Lead Generation Tips, Tricks, and Total Domination
Lead generation leverages pre-existing interest created by demand generation to convert potential clients interacting with a library of content into qualified leads. Effective B2B lead generation strategies rely on quality content to drive conversion rates and allow companies to collect...
Press
INFUSEmedia Wins the 2021 Drum B2B Marketing Awards
We are humbled to announce that INFUSEmedia won the 2021 Drum B2B Marketing Awards in the Best Pro Bono Campaign category. The Drum Awards cover modern marketing, agency business, creativity, and the future of media. They understand the industry's challenges and recognize the...
Article
Demand Gen vs Lead Gen: a Breakdown of Both
The function of B2B demand generation is to optimize strategies and content to create interest and awareness of products and services that result in lead generation and future opportunities.
Press
INFUSEmedia Wins Bronze in the 2021 Corporate Engagement Awards
INFUSEmedia is honored to receive a Bronze Award from 2021 Corporate Engagement Awards (CEA) in the Best Sponsorship Activity category. This award is a direct result of the tireless efforts of our team members on the Business Reopening Toolkit Program which supplied 25,000 free leads....
Guide
Definitive Guide to B2B Market Segmentation
With the rise of data-driven marketing and the death of the hard sell, B2B market segmentation is essential to ensuring that sales and marketing campaigns yield positive results.
Article
30 Examples of Creative Content Marketing Done Right
It’s hard to be original. The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm i
Article
10 Digital B2B Marketing Channels for 2022 That Actually Work
As the world continues to adjust to the lasting implications of the global pandemic, more and more companies are rushing to adapt sales and marketing processes to center on digital marketing channels. But why? This article will answer this question by breaking down online marketing, the...
Press
INFUSEmedia Receives Three Platinum Awards From the Marcom Awards 2021
INFUSEmedia receives three platinum awards from the MarCom Awards 2021 in the categories of Corporate Social Responsibility and Crisis Response for its tremendous support of struggling businesses during the 2020 pandemic. MarCom Awards is an international creative competition that....
Article
What is Demographic Segmentation? Best Practices with Five Examples
Market segmentation within B2B marketing refers to the process of identifying and sorting key groups of potential clients within a broad target market. It can be achieved by utilizing multiple market segmentation methods including demographic, psychographic, behavioral, firm....
Press
INFUSEmedia Wins Globee® in the 8th Annual 2021 International Best in Business Awards
We're incredibly honored to announce that INFUSEmedia received a Gold Globee® Award in the 8th Annual 2021 International Best in Business Awards. The coveted annual International Best in Business Awards celebrates individuals and teams who set industry benchmarks for excellence in.......
