For B2B sales and marketing teams, effective competitive displacement and competitive analysis need to be customer-centric above all else.
INFUSEmedia has announced the launch of the Lead Quality Grader––an industry-first that is offered free of charge to qualified B2B companies worldwide. The Lead Quality Grader enables marketing and sales teams to analyze the quality and viability of lead data.
To ensure that you are equipped for success, we’ve sourced strategic demand generation insights from throughout INFUSEmedia to share our outlook for Q2 2021 and beyond.
Lead generation is not just a numbers game. While attracting lots of leads is a good thing, the quality of those leads has a big impact on whether or not they will become clients. Not only that, but the quality of those leads also dictates the health and success of your revenue streams.
Data has always formed the basis of demand generation, sales, and marketing campaigns. Over time, our understanding and interpretation of data has evolved. Today, marketers have learned how to analyze the information to determine user intent, forever changing the way we approach demand....
INFUSEmedia is honored to be a recipient of 2021 AVA Digital Platinum Award for its 2020 “100 Free Leads & Business Reopening Toolkit” program, which delivered critical resources and leads to small and medium-sized businesses during the COVID-19 pandemic.
In 2020, corporate gifting seemed so meaningless. With so many people around the world still in dire need of assistance, we decided to do something different for the holiday season.
While the world has had to adjust to new means of operating in 2020, so has B2B content marketing. From the production of content through to its distribution, the market has adapted its processes so that businesses can continue to function and thrive. Here is what lies ahead in 2021.