Revenue operations (RevOps) is a business strategy to integrate and align all revenue touchpoints, including sales, marketing, and client success, with the aid of technology and data to accelerate revenue growth while enhancing the client experience. Granular visibility across the revenue
Client centricity is more than a strategy, it is a culture and a way of doing business that prioritizes client interests in core decision making and processes. Client-centric organizations are centered around a clear understanding of the role that clients play in keeping them in business.
The objective of a lead nurturing strategy is to cultivate and strengthen relationships with leads until they are ready to convert into clients. Effective lead nurturing starts with understanding the needs of prospective buyers, as well as their position in the sales funnel.
Throughout this year, the B2B landscape has been and continues to be significantly affected by a series of major events. These include an economic downturn, banking failures, compromised supply chain security, and several other factors dubbed The Great Tech Stall by some.
Account based marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging specific higher-value businesses (accounts), rather than focusing on individuals within a broad audience. It involves personalizing marketing efforts and messaging to address...
A client journey refers to the complete process a client undergoes while interacting with a business. It encompasses all touchpoints and experiences, from the initial awareness stage to post-purchase interactions, influencing their overall satisfaction and loyalty.
Lead intelligence is a combination of data points that marketing and sales teams collect and utilize to inform strategies. What is defined as “lead intelligence” varies per organization, but it is commonly a combination of buyer persona, marketing segmentation, buyer intent, lead scoring,
An integral element of identifying and converting leads to clients is implementing effective lead management. In essence, lead management is a detailed and calibrated framework that encompasses the processes of identifying, nurturing, converting, and, most importantly, retaining leads.
It is undeniable that social media platforms have woven themselves into our lives. Indeed, a 2022 GWI report found that users spend an average of 2 hours and 26 minutes per day on social media, and that 77% of brand discovery happens through these platforms.
What is data orchestration and how does it help deliver insights that drive organizational efficiency and growth. The roadmap for implementing data orchestration and best practices.
Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience. Both new posts and repurposed (pre-existing) content are eligible for content syndication strategies.
These are the favorite 2023 reads so far from our global team members and executives, featuring 10 books for lovers of literature, nonfiction, and business strategy alike—perfect for accompanying you on your next getaway, long commute, or at home with your beverage of choice.
The impact of the economic softening in late 2021 and 2022 has greatly affected marketing. Pressure to identify priority accounts and continue delivering exceeding results despite changes in buyer behavior and tighter budgets have forced marketers to look for new avenues to drive outcomes.