Why Demand Generation Generates Better ROI Than Lead Lists

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Psychographics for B2B Marketing

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INFUSEmedia Wins B2B Marketing Elevation Award 2021

INFUSEmedia is honored to be a recipient of a silver B2B Marketing Elevation award in the best customer engagement initiative category.
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How to Build an Awesome SDR Team

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Why Today’s Channel Program is Broken –– and How to Fix It

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News Article

INFUSEmedia Wins 2021 Vega Digital Awards

After a thorough deliberation in the judging process, the 2021 Vega Digital Awards had its curtain call when they announced the list of winners.
Article

Why Bottom-of-Funnel Leads Need to be Nurtured

Companies spend time and money generating as many leads as possible, only to lose them at the bottom of the sales funnel. To boost conversions of leads that have been in touch with your brand for a while, you need to nurture them.
News Article

American Business Awards Recognize INFUSEmedia

INFUSEmedia was named the winner of a Bronze Stevie® Award in the Marketing Campaign of the Year category by American Business Awards®.
Whitepaper

Competitive Displacement: How to Win Market Share with a Customer-Centric Lens

For B2B sales and marketing teams, effective competitive displacement and competitive analysis need to be customer-centric above all else.
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The Only Earned Media Strategy You Need

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Infographic

Each Bad Lead Costs Your Business $1,000

When marketers purchase leads that feature unqualified or inaccurate data, the effect on business is greater than wasted CPL. The direct and indirect costs of bad leads have a rolling impact that drains resources and value across an organization.
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INFUSEmedia Launches Lead Quality Grader

INFUSEmedia has announced the launch of the Lead Quality Grader––an industry-first that is offered free of charge to qualified B2B companies worldwide. The Lead Quality Grader enables marketing and sales teams to analyze the quality and viability of lead data.
Whitepaper

Strategic Demand Generation for Q2 2021 and Beyond

To ensure that you are equipped for success, we’ve sourced strategic demand generation insights from throughout INFUSEmedia to share our outlook for Q2 2021 and beyond.
Article

Why Demand Generation Generates Better ROI than Lead Lists

Lead generation is not just a numbers game. While attracting lots of leads is a good thing, the quality of those leads has a big impact on whether or not they will become clients. Not only that, but the quality of those leads also dictates the health and success of your revenue streams.