Definitive Guide to B2B Email Marketing

Summary

List Segmentation

1

Market segmentation is key to building a detailed understanding of target audiences within a broader market and lending direction to campaigns.
NOT SURE WHERE TO START?

READ OUR DEFINITIVE GUIDE TO B2B MARKET SEGMENTATION

2. Strong Email Content

Opening:

Middle:

Ending:

2

Strategizing email marketing is a key element of lead generation campaigns. JUST GETTING STARTED?

READ A FULL BREAKDOWN OF BEST PRACTICES, TACTICS,
AND TECHNIQUES IN OUR DEFINITIVE GUIDE TO LEAD GENERATION

B2B Email Marketing Example: A “Day One” Email

1. Align CTAs with email goals:

2. Be specific:

3. Frame CTAs as a question:

4. Give the option to opt-out:

5. Use humor:

3

Email marketing can be an efficient tool for reaching whole target market segments, however, designing email campaigns for individual accounts often requires greater planning.
NOT SURE WHERE TO START?

READ OUR DEFINITIVE GUIDE TO ACCOUNT BASED MARKETING
TO KICKSTART YOUR CAMPAIGN DEVELOPMENT

5. B2B Email Marketing Automation

How does automation work?

Benefits of email marketing automation

When to automate emails

6. Analytics

Conclusion

letstalk

IN SUCH A COMPETITIVE LANDSCAPE, REACHING LEADS AND NURTURING LONG-LASTING RELATIONSHIPS IS ONE OF THE BIGGEST CHALLENGES FOR B2B MARKETERS.

INFUSEmedia’s Deep Media Nurturing combats this challenge by guiding prospects through the sales funnel with an integrated, omnichannel strategy that goes beyond the inbox.

Get in touch at [email protected] to build a strategy that targets your buyers with precision.

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The list represents a unique look at the most
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economy’s most dynamic segment—its
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