To get the most out of a landing page:
Ads promote relevant content on a larger scale than is possible organically. Having already spent the time and effort to create relevant content, investing in ads can help you ensure it gets seen.
There are different channels that can be leveraged for your advertising efforts. Paid media advertising, social media, and targeted display ads are some of the most widely used advertising channels.
Paid media includes, for example, Google Ads, which can help position your brand in front of competitors by displaying your website at the top of search engine result pages (SERPs) for terms and keywords related to your activities. Pay-per-click (PPC) ads are another interesting, cost-effective advertising paid media advertising method, which charges accounts only when clicks are earned.
Social media, in its turn, is another prime channel for running advertising campaigns. 73% of marketers state that increased acquisition of new customers was one of the top outcomes for their social media marketing strategies—including paid ads.