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HomeTo help you sharpen your decision making in today’s increasingly complex world, we are pleased to introduce INFUSE Insights. It’s where marketing, demand, and sales professionals share and challenge each other’s views, unconstrained by popular opinion, with a goal of uncovering opportunities that will lead to growth and innovation.
Explore insightsOmnichannel marketing is an approach to marketing channel strategies that focuses on providing a seamless and consistent experience across all channels and touchpoints, both online and offline.
Lead nurturing is a key component of modern B2B marketing strategies, not only for educating leads on a company's solutions and guiding them toward a purchase but also for contributing to forming strong, long-lasting relationships.
Demand generation is the process of guiding prospects along their buyer’s journey with a brand and its offers, from completely unaware to becoming a qualified lead, and finally, a client.
Businesses looking for long-term, sustainable growth should be aware of the importance of SEO (search engine optimization) and CRO (conversion rate optimization) techniques.
Demand generation is the process of guiding prospects along their buyer’s journey with a brand and its offers, from completely unaware to becoming a qualified lead, and finally, a client.
Lead nurturing refers to a long-term marketing strategy that seeks to foster trust and relationships with prospects to present a brand as a potential solution provider. This is done via the delivery of valuable content and resources across the buyer’s journey and beyond.
Lead follow up refers to the systematic process of contacting prospective buyers who have demonstrated an interest in a brand and its solutions but are not yet ready to complete a purchase.
Demand generation (also known as demand gen) is the process of guiding prospects along their buyer’s journey with a brand and its offerings, from completely unaware to becoming a qualified lead, and finally, a client.
The key to higher lead conversion lies in identifying leads that align with your business and your ideal client profile (ICP), who are a good fit for your solutions, and can then be nurtured and converted into clients.
Content marketing is a key tactic for the success of demand generation and B2B digital marketing strategies, particularly due to its potential to support continuous optimization of the buyer's journey. Content plays a major part in driving interest for a brand across different marketing...
The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.
2024 is set to be a year of optimistically mild expectations. Buyers are likely to remain scrutinous yet obligated to purchase solutions that deliver ROI and enable better tech stack integration and alignment between teams.
Since the onset of the COVID-19 pandemic, global markets have struggled with economic challenges and uncertainty. Rising inflation, stagnant wages, and geopolitical conflicts contribute to further increasing the strain on the worldwide economy.
As we look to the year ahead, now is the time to take stock of the biggest factors shaping B2B buyer needs and behaviors to determine the strategies essential to achieving performance goals in 2024.
As we look to the year ahead, now is the time to take stock of the biggest factors shaping B2B buyer needs and behaviors to determine the strategies essential to achieving performance goals in 2024.
The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.
2024 is set to be a year of optimistically mild expectations. Buyers are likely to remain scrutinous yet obligated to purchase solutions that deliver ROI and enable better tech stack integration and alignment between teams.
Revenue operations (RevOps) is a business strategy to integrate and align all revenue touchpoints, including sales, marketing, and client success, with the aid of technology and data to accelerate revenue growth while enhancing the client experience. Granular visibility across the revenue
Client centricity is more than a strategy, it is a culture and a way of doing business that prioritizes client interests in core decision making and processes. Client-centric organizations are centered around a clear understanding of the role that clients play in keeping them in business.
The objective of a lead nurturing strategy is to cultivate and strengthen relationships with leads until they are ready to convert into clients. Effective lead nurturing starts with understanding the needs of prospective buyers, as well as their position in the sales funnel.
Throughout this year, the B2B landscape has been and continues to be significantly affected by a series of major events. These include an economic downturn, banking failures, compromised supply chain security, and several other factors dubbed The Great Tech Stall by some.
Account based marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging specific higher-value businesses (accounts), rather than focusing on individuals within a broad audience. It involves personalizing marketing efforts and messaging to address...
A client journey refers to the complete process a client undergoes while interacting with a business. It encompasses all touchpoints and experiences, from the initial awareness stage to post-purchase interactions, influencing their overall satisfaction and loyalty.
Outbound marketing refers to the strategies and tactics employed by marketers that involve proactive outreach to prospects.
Lead intelligence is a combination of data points that marketing and sales teams collect and utilize to inform strategies. What is defined as “lead intelligence” varies per organization, but it is commonly a combination of buyer persona, marketing segmentation, buyer intent, lead scoring,
An integral element of identifying and converting leads to clients is implementing effective lead management. In essence, lead management is a detailed and calibrated framework that encompasses the processes of identifying, nurturing, converting, and, most importantly, retaining leads.
It is undeniable that social media platforms have woven themselves into our lives. Indeed, a 2022 GWI report found that users spend an average of 2 hours and 26 minutes per day on social media, and that 77% of brand discovery happens through these platforms.
What is data orchestration and how does it help deliver insights that drive organizational efficiency and growth. The roadmap for implementing data orchestration and best practices.