DEMAND PROGRAMS
OPTIMIZED FOR
YOUR SUCCESS

Own your funnel with high performance demand programs crafted with scale and precision.

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Empower your demand with:

Full-funnel, omnichannel demand strategies and programs to meet the needs of B2B GTM teams

Accurate buyer and account intelligence to inform and guide effective follow-up to conversion

Precision targeting with scalable audience access for budget efficiency and conversion performance

Advanced tech and data without costly platform fees to ensure budget maximizes outcomes





Lead Gen Kick Starter
with INFUSE Lead Capture
Targeted Demand Generation
with INFUSE Triple Play Intent
Account Qualified Demand
with INFUSE ABM Focus
Active Journey Demand
with INFUSE Lead Cascade
Sales-Ready Demand
with INFUSE inHQL
Market Demand with INFUSE
Competitive Displacement
INFUSE Content Creation
with ITCurated

Lead Gen Kick Starter with INFUSE Lead Capture

Kick start demand generation with focused top-of-funnel campaigns and targeted lead nurture.

This program is ideal for B2B teams looking to use their content to generate opt-in contacts that fit specific industry criteria, including roles, company, and company size.

An essential nurture solution is added to continue engagement and readiness.

Discover 10 best practices to nurture top of funnel leads

Demand outcomes:
  • Opt-in contacts that fit your specific criteria
  • Increased engagement for your marketing and sales funnel goals
  • Qualified, high-quality leads primed for further nurturing

Drive your demand performance

Targeted Demand Generation with INFUSE Triple Play Intent

Scale your demand generation efforts with qualified leads that exhibit in-market buying behaviors.

This program is ideal for B2B teams aiming to use their content to generate opted-in leads that meet specific ICP criteria.

An enhanced nurture solution is added to continue engagement and readiness.

Set apart myth from reality on the possible outcomes of buyer intent

Demand outcomes:
  • Priority opt-in contacts that have actively demonstrated interest
  • Boosted engagement fueled by buyer and account intelligence
  • Qualified, high-quality leads primed with nurturing for lead follow-up

Drive your demand performance

Account Qualified Demand with INFUSE ABM Focus

Gain opt-in permission from priority decision makers with precision company targeting and named account buyer engagement.

This ABM-focused program identifies, engages, and generates opt-in permission from the right decision makers in the buying process for your solution(s) from your named account list and/or ideal accounts we identify with you.

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Launch an ABM strategy from scratch in 6 steps

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Get hands-on advice from our Director of Strategic Accounts to set up a high-converting account generation program

Demand outcomes:
  • Verified leads generated by title or role at your named and target accounts
  • Early-stage accelerated engagement with specific buying committee members
  • Deeper engagement and brand amplification with nurturing beyond the inbox

Drive your demand performance

Active Journey Demand with INFUSE Lead Cascade

Generate and maintain decision maker engagement at all stages of the buyer’s journey.

This full-funnel program identifies and engages prospects who are interested in specific topics based on their precise needs, delivering unmatched performance at different stages in your buyers’ readiness and journey.

Set up your sales funnel for success with this rundown on 10 B2B demand generation pros

Demand outcomes:
  • Verified leads generated by title or role at your named and target accounts
  • Segmented and nurtured leads, primed by progressive outreach beyond the inbox for sales follow-up
  • Predictable pipeline of leads across sales funnel stages to maximize ROI

Drive your demand performance

Sales-Ready Demand with INFUSE inHQL

Leverage insights from a custom, category-focused and interactive survey to identify your prospective buyers’ priorities and challenges.

This high-engagement, lower-funnel program provides insights and intel to inform your follow-up with prospects and accounts based on their specific needs identified by the survey.

Learn 7 methods to overcome common MQL qualification challenges

Demand outcomes:
  • Qualified and engaged leads generated by title or role and verified using both human and AI processes
  • Prospects and accounts ready for follow-up, addressing their unique challenges
  • Positive brand impressions among qualified leads with a surprise gift

Drive your demand performance

Market Demand with INFUSE Competitive Displacement

Drive awareness, win competitive accounts, and Increase market share by positioning your brand and solution in front of competitor accounts and buyers to prime your business for growth.

Multiple intelligence sources are used to engage your competitors’ clients—launch long-term campaigns and nurture the prospects most likely to convert using our sophisticated Deep Media Nurturing capabilities.

Increase market share by turning competitor intelligence into revenue

Demand outcomes:
  • Brand awareness and visibility with buyers and accounts using a competitive solution
  • Prime to buy at decisive moments—such as contract renewals—with our deep media nurturing capabilities
  • Go beyond traditional demand generation with a progressive, competitive approach for the ultimate performance

Drive your demand performance

INFUSE Content Creation with ITCurated

Leverage custom-tailored and conversion-optimized content crafted by our team of industry experts to inform and engage your target audiences.

Content is customized to any stage of the buyer’s journey, professionally written to answer the needs of your unique audiences, as well as styled and published in their medium of choice.

Achieve content syndication success with popular tactics and metrics

Demand outcomes:
  • ITCurated editorial team works with you on the theme, topic, title, and focus of the content deliverables based on industry insights
  • Increased reach and engagement with your unique audiences via the most targeted publication(s) of our ITCurated network
  • Full campaign integration and content assets in shareable formats of your choice

Drive your demand performance