WHAT WE DO
LEAD GENERATION
& CONTENT MARKETING
We don’t just syndicate.
We combine our unmatched expertise, broad audience reach, and powerful Content Marketing
Engine to produce integrated, omnichannel programs that propel results and maximize ROI.
Our expert editorial team will bring your creative projects to life, managing every step from
ideation to content creation, and ensuring a final product that is on brand and fit for purpose.
Lead Nurturing at All Stages of the Funnel
Based on your specific objectives, we generate leads with various degrees of engagement. Whether you are interested in a full funnel program or need a top or lower funnel boost, we will design custom campaigns to fill your funnel anywhere it’s needed. The customer journey can be long for prospects, with various opportunities to jump off of it, so it’s important to keep them engaged through their entire path. If you’re just starting to integrate demand generation into your sales and marketing strategy, we have a full catalog of resources including our ‘A B2B Marketer’s Guide: Lead Generation and Nurture’ whitepaper to get you started on the right track.
Clean - Append - Engage
Our always-on Clean – Append – Engage solution enables your business to build a watertight lead scoring, nurture, and conversion funnel that drives revenue and powers growth.
Our team cleans and appends your existing lead and pipeline data utilizing our AI and human lead validation processes.
We employ all available channels to design a bespoke nurture program that engages prospects throughout the entire sales funnel.
BANT
Everyone loves BANT leads, but without the right lead nurture strategy, these qualified leads might not materialize into clients. We convert BANT leads into revenue by continuing to offer high-quality content to these hot prospects until they’re ready to buy.
Content Creation
INFUSEmedia’s team of creatives and content specialists craft content for some of the world’s biggest businesses.
Our team will analyze your strategic needs and develop content marketing assets that deliver results for your demand generation campaigns. There is no limit to the formats and asset types that we can create, including articles, whitepapers, e-books, video, and infographics.
inHQL
inHQL is INFUSEmedia’s proprietary microtargeting program, designed to generate qualified, engaged leads at the bottom of the funnel.
Through telephone interviews with key accounts, we clarify each prospect’s unique needs, priorities, and objectives, thereby significantly facilitating your marketing and sales efforts.
Buying Committee
INFUSEmedia’s Buying Committee solution gives you direct access to all the stakeholders and influencers involved in the decision-making process.
This ABM strategy incorporates cutting-edge AI technology, analysis of company firmographics and our database of 138+ million decision makers to deliver a peerless level of targeted outreach.
Net New Leads Guarantee
INFUSEmedia can deliver non-duplicate, new leads to you without access to your database.
Our proprietary process analyses your data sight-unseen, ensuring that we provide leads that are not already in your database while maintaining total data security.
Lead Cascade
Discarding leads that don’t fit a specific campaign’s every qualification criteria is wasteful. Why?
Because those leads might be the perfect fit for a future campaign. Instead of abandoning them, we will turn these bottom-of-the funnel prospects into advocates of your brand and keep them engaged—at a fraction of the cost to you—until they are primed for conversion.
Fair Trade Lead Qualification
Custom account intelligence is key to gaining optimal insight into your ideal customer. We incentivize prospects to share this intelligence by offering a personalized gift in exchange for answering relevant questions. This is your opportunity to create the first positive touch with your brand that keeps on rewarding long after they drink that cup of coffee or read that book.
Webinar Promotion
Drive more attendees to your event.
Our integrated solution is designed to guarantee webinar leads and amplify your success. Using a host of digital demand generation tactics, we create campaigns that reach your audiences before, during, and after the event.
Lead Flow Dashboard
Access to more and more data gives marketers highly precise marketing intelligence that can significantly boost conversion rates. However, misused data can steer your marketing efforts in the wrong direction. Our proprietary Lead Flow Dashboard platform offers a user-friendly interface that allows marketers to watch and optimize campaigns in real time—giving you full control to double down on what works and abandon what doesn’t.